iDoCare
Pure ingredients. Captured with intention.

Five products.
Eight videos. One day.

iDoCare came out of the practice: massage therapist Felix Baumann developed plant-based formulas for recovery, hydration and daily skin care, made in Austria. Anyone selling products like these does not get far with a packshot — you have to see how the texture behaves. That is exactly what the shoot was set up for.

Eight videos came out of one shoot day, with five products on camera — enough material for two months of social media. Warm skin tones, slow pours, visible textures. Filmed on a Sony A7III with Aputure lights, colour grading in DaVinci Resolve.