ViaThermo had a stand at the trade fair, and with it the question every exhibitor runs into: the fair day is over after a few hours, the conversations have been had, and nothing of it is left online. So together with the Viennese agency VIESCO Media I produced on site instead of restaging the appearance in a studio afterwards.
Three videos came out of a single shoot day: an interview format with ViaThermo, product shots from the stand, and the atmosphere of the fair while it was running. Camera and on-site production were mine, and I shot on the Sony FX3. Out of one trade fair appearance ViaThermo had a complete social media package of three finished videos.