From the pop-up to the runway.
All in one season.
FLY WITH US® is a Viennese fashion label, and in September 2025 two of the most important dates in the brand's history fell in the same month: the opening of the pop-up store on Gumpendorferstraße in the 6th district and a runway show at the 17th Vienna Fashion Week at the MuseumsQuartier. Two very different situations — and one label that had to look the same in both afterwards. I was there for both.
Two shoots, two formats, one visual language. The opening film holds the evening in the pop-up store, and the Fashion Week coverage, from twelve hours on site, brings the runway into the picture: models, movement and the atmosphere of an event with more than 40 designers. Filmed on a Sony FX3, edited and graded in DaVinci Resolve, both films built for social media.
