Reach comes from repetition, not from one film.
A single video gets watched and then forgotten. Anyone who wants to stay in people’s heads has to show up regularly. That is what ongoing social media content is for: not one big moment, but many small ones that add up to a picture.
It fits when you already know roughly who you want to reach and the problem is output. The ideas dry up, the shooting never gets scheduled, and the channel goes quiet for a quarter. A monthly rhythm fixes the output problem first, because nothing else works until there is something to post.
And when it does not fit: if you need a film that sits on the homepage and still holds up in five years, that is not a social media project. Then a corporate video is the right tool.
Plenty of businesses need both, one film that explains who they are and a steady feed that keeps them visible in between. If that is your case I will say so rather than sell you only the thing you asked about. The services overview shows how the pieces fit together.
Most company videos disappear in the feed before they start.
The most common mistake: a video gets shot for the website and cropped to vertical afterwards. The result looks like a film somebody trimmed the edges off. The first second is wasted, because it was built as an intro and nobody in a feed waits for an intro. The subtitles land over the logo, the framing puts the face at the bottom edge, and the whole thing gets scrolled past.
Then there is the pace. One video a quarter is not a channel, it is a sign of life. The algorithm does not reward quality on its own, it rewards quality at a frequency. Either one without the other does very little, which is why a single expensive production usually performs worse than four cheaper ones released across a month.
Thought through per platform. Not filmed once and cropped three times.
I plan the shooting day so that several independent videos come out of it, rather than one video in three aspect ratios. Each one gets its own opening, because the first one and a half seconds decide whether the rest gets seen at all.
The ideas come from me. You do not have to sit down every month and work out what could be posted. You get the concepts for the month in writing before the shooting day, so you know what is being made while there is still time to change it.
One shooting day carries four to six weeks.
That is the real reason ongoing content costs less than individual videos: preparation, travel and setup happen once instead of five times. And because concept, camera and edit are all mine, nothing gets lost between the idea and the finished video.
The videos then go out staggered rather than all at once, so the channel keeps a rhythm across the month instead of showing four posts in one afternoon and nothing afterwards.
Not every brand has a face in the team. Then I bring one along.
Faces work better in a feed than products on their own. People stay with people, not with product shots. But not everyone in a company wants to or can stand in front of a camera, and when it is forced you can see it immediately.
For that case I work with creators who fit your brand. I pick them, brief them on the concept and produce the content around them. You get finished videos without having to handle casting or coordination yourself.
How a project runs.
You send me your project
A few lines through the form: your goal, your audience, your timeframe and your budget.
An answer within 24 hours
First thoughts on the concept, an estimate of the budget and whether I am free on your dates.
A short call
Ten to fifteen minutes to lock down the concept, the scope and the dates.
Shoot and delivery
In an ongoing collaboration, one shooting day a month, after which the videos arrive staggered.
What is inside one month.
Available on request: working with creators when nobody in the team wants to be on camera, or photos from the same shooting day.
- One shooting day with camera, lighting and sound
- Ideas and concepts for the month, from me
- Editing, colour grading and sound design
- Subtitles, because most people watch without sound
- Cuts for Instagram, TikTok and YouTube
- One revision round per video, always included
- Delivery seven to fourteen working days after the shooting day
What ongoing content costs.
Commissioned individually, the same video costs more. In a monthly package several videos come out of one shooting day, so the price per video drops noticeably.
What moves the price:
- how many videos a month should come out of it
- whether one shooting day is enough or several are needed
- whether creators or actors are involved
- whether photos are needed as well
There is no minimum term hidden in the price and travel outside Vienna appears as its own line in the quote rather than inside a lump sum.
Write me a few lines about what you have in mind. You get a concrete estimate within 24 hours instead of a price range.
Three projects where you can see the result.
ongoing content.
Usually four to five finished videos. More with simpler formats, fewer with elaborate concepts. The scope gets agreed before the shooting day, so it is clear on the day what has to be made and I can film specifically for it.
Monthly packages start at around 1,300 euro net. That includes one shooting day, the concepts for the month, editing, colour grading, sound design, subtitles and every platform cut, and it usually produces four to five finished videos. It is a guide price, not a fixed price, and it moves with the number of videos, the number of shooting days and whether creators are involved.
Instagram, TikTok and YouTube. The standard is vertical 9:16, and on request you also get a landscape version for the website or LinkedIn.
No. It helps, because faces work better in a feed than products on their own. If nobody in the team wants to, I work with creators who fit your brand, pick them and brief them, and you get the finished videos.
Seven to fourteen working days after the shooting day. Faster is possible if you say so upfront: for Bobby Vandamme’s tour stop at SiMM City the video was online 48 hours after the show.
I cannot promise it, because too much depends on the product and the market. I can evidence it: for News Café in Vienna the videos brought 700,000 organic views, without a single euro of ad budget.
No. The packages are billed monthly. A rhythm does need a few months before it shows in the numbers, so I will tell you honestly if a single month is unlikely to be worth it for you.
Yes. I am based in Vienna and shoot across Austria and abroad. Travel costs are listed openly in the quote and not hidden in a lump sum.
One date for the shooting day, access to the location and one person who can approve the concepts and the cuts. Ideas, script, shoot, edit and formats are on my side, and one revision round per video is included.
Tell me about your channel.
What your company does, who you want to reach and how often you want to post. You get an answer within 24 hours with a concrete estimate.